Best small-business advice.
My best small business advice for Gippsland businesses
The best business advice I have ever received is, "Don't wait for the right time; the perfect moment. Start now!"
This advice rings so true to me, both personally and professionally. When starting out in my own business, it took me close to a year and a half before I shared my business with a broader audience. I had all these doubts and misbeliefs about who would want my services.
I also had a blank canvas and didn't know where to start. I believed you had to have everything sorted before your business went live! You must have a website and write blogs and have a signup newsletter. You must have social media accounts and post every day. It would be best if you had advertising and communication plans ready. You must have an accounting system set up. You must have a customer relationship management program to manage clients.
Yes, don't get me wrong, it's nice to have all these things, but by no means do you need to have all this set up straight away.
About a week before I officially went live and shared my business with the world, I received that advice, which completely changed my thinking. I thought- "Stuff it! I will set up my socials and see where it takes me."
Within one week, I had my first client. Within two weeks, I had four clients. Then I didn't have time to set up my website. It took me another four months before I launched my website. I had a consistent stream of clients coming in, so it didn't matter.
So, you don't have to have everything figured out, you just have to start somewhere, and the rest will follow!