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      <image:title>Home - About Me.</image:title>
      <image:caption>With nearly 20 years of experience in events, tourism, and marketing, I’m passionate about helping community groups and small businesses thrive. I specialise in supporting tourism and event operators, especially in regional areas who may feel uncertain about where to start with event planning or marketing and need practical, expert guidance to move forward. I offer event management, marketing, and regional promotion services tailored to tourism operators.</image:caption>
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      <image:title>Home - Website</image:title>
      <image:caption>Make sure your business has an online presence, this includes a website. Does your website generate sales? I’ll either review your website or create a new Squarespace website that will be aesthetically pleasing for your customers.</image:caption>
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      <image:title>Home - Marketing</image:title>
      <image:caption>Do you need support with your marketing channels? Let Ms Jean Marketing Co. support you with your small-business marketing strategy to drive awareness or to increase sales for your country, coastal or provincial business today.</image:caption>
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      <image:title>Home - Events</image:title>
      <image:caption>Social Media</image:caption>
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      <image:title>Home - Brand</image:title>
      <image:caption>Do you know what your brand represents? Get your brand identity defined. Get a brand worth noticing. Ms Jean Marketing Co. will review your business with a Branding Audit across all your marketing platforms to ensure your brand is collectively succinct.</image:caption>
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      <image:title>Home - Want help? Let’s chat!</image:title>
      <image:caption>Book a 15 min session today?</image:caption>
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    <loc>https://www.msjeanmarketingco.com/contactus</loc>
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    <lastmod>2022-06-23</lastmod>
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      <image:title>Branding - Let’s get your Brand on point!</image:title>
      <image:caption>Do you understand how your customers perceive your business? Do you know what your brand represents? Need a brand style guide? I can conduct a Brand Audit to ensure your business has the relevant Brand Management systems in place to ensure consistency for your customers. Brand Name Brand Logo Use of logo placement Visual Identity Fonts Imagery Colour Tones Image selection Style Guide Use of music Brand Values Value Proposition</image:caption>
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    <lastmod>2023-04-08</lastmod>
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      <image:title>Event Management - Provide unique country-style designed events in Gippsland.</image:title>
      <image:caption>If you want a distinct country-style charm &amp; flavour for your next event, look no further. I offer event management services for businesses and community groups looking for a sophisticated country-style event set in the Gippsland region. Events include partnering with Warragul Farmers’ Market &amp; the Melbourne Food &amp; Wine Festival to deliver the Gippsland Farmer’s Grazing Brunch, set in the beautiful Civic Park in Warragul and West Gippsland Railtowns Food &amp; Wine Festival in Garfield. For more information, please get in touch.</image:caption>
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    <lastmod>2022-06-23</lastmod>
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      <image:title>Website - Looking to build a small business website?</image:title>
      <image:caption>Need support with setting up your small business website. Questions to ask yourself. What do you want to use the website for? E.g. Will the website list contact information, will the website be used for an online store, blogs, newsletter sign-up, or showcase packages. I offer three types of website packages (Essential, Inspirational &amp; Premium) for Squarespace websites. Squarespace Plan* Custom designed website Mobile responsive design SEO search engine friendly Social media integrated e-Commerce Store** Website page mapping  Multi-layered navigation Branding Inspiration guide Stock images Content copy &amp; Call to Action messaging Ability to add more pages after launch 1:1 website training</image:caption>
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    <lastmod>2022-08-04</lastmod>
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      <image:title>Marketing - Take control of your small business marketing strategy!</image:title>
      <image:caption>Ms. Jean Marketing Co. will work alongside you to understand your business needs and desires to work out how to maximise your reach within the local market and generate more significant opportunities. We can establish a simple marketing plan detailing a comprehensive understanding of the below key areas to set your business up for success! Conduct Market Research Customer Profiling Competitor Analysis Unique Value Proposition (UVP) Business &amp; Sales objectives Social Media Strategy Communications, Email &amp; Advertising Strategy Website, SEO &amp; online advertising</image:caption>
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    <lastmod>2025-07-14</lastmod>
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      <image:title>About - About Ms. Jean Marketing Co.</image:title>
      <image:caption>Hi, Hi, I'm Erin Polson, and my passion is supporting Gippsland's vibrant events and tourism businesses. My heart beats for this remarkable sector of Gippsland, and I'm here to help you bring your events and tourism offerings to life. With over 17 years of marketing experience encompassing Events Delivery, Creative Marketing, Branding, Strategic Planning, and Social Media, I'm uniquely positioned to be your ally in achieving your goals. I'm committed to understanding your needs, working hand in hand to craft tailored marketing strategies and event deliveries that resonate with your audience and, most importantly, are easy to implement. If you're in the events and tourism industry in Gippsland and you're seeking event delivery, strategic marketing support or guidance with marketing your idea, I'm here to collaborate with you. Together, we can create an exceptional experience, elevate your business and leave a memorable impression on your audience. Don't hesitate to reach out, and let's embark on this exciting journey to success.</image:caption>
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